Chris Leong

Disoriented views from the rosy lens of an optimistic realist.

Tag: Social Media

Is Friendster better off with MOL?

mol friendster_logo_detail

In the last post, i had talked about losing mind share in US. However, Friendster is still very strong in Asia, especially in Malaysia and Philippines. Friendster is the #11 site in Malaysia and #6 in Philippines (Facebook is the #1 in both countries). However they have been losing market share for a long time (Friendster used to be the top site in Malaysia)

So the key question now is, Is Friendster better off with MOL than on their own?

The answer is YES for me on paper. Here are some reasons:

  1. Friendster can only survive by being a niche social media player.  Friendster is strong in Asia but they are still an American company (Australian CEO). So fundamentally, their insights on being a niche Asian Social Media player is limited. Therefore MOL will be able to provide these insights (Especially with Malaysia as one of their strong market)
  2. MOL is strong in Berjaya Group (Majority owner of MOL) has many B2C businesses like U-Mobile, Hotels and its many F&B Franchise business (Kenny Rogers, Wendy’s ETC. Avenues of monetising Friendster can be easier.
  3. With MOL already strong in Micro-Transaction, they would have the experience to monetize Friendster’s users. MOL and Friendster shared the same target market.

However, MOL is facing an uphill task. They need to settle down quick. Here are some of my key worries.

  1. MOL’s strategy of using Micro Transaction, Social Games and Music make sense but execution might be difficult as MOL has no prior experience managing a Web 2.0 company. Can MOL afford to make any rookie mistakes? Can they effectively manage cross culturally?
  2. Does Berjaya have the vision to stay with Friendster for the long run? Berjaya’s track record with MITV is not exactly fantastic. Will they see enough value in Friendster to invest more money if the goings get tough?
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Friendster is losing mind share in the US – Try searching Friendster in Amazon

friendster_logo_detail large_flag_of_malaysia

Friendster is now Malaysian. Malaysia’s MOL has just bought Friendster a couple of weeks back for an undisclosed sum. It was rumored to be at the region of USD 26 million, a large sum of money considering the fact that they have been losing share and mindshare to Facebook. While I am happy that Malaysia finally have a global Web 2.0 company, I am skeptical on how Friendster can stay relevant in the Social Media sphere with the Goliath Facebook gaining market share day by day.

That skepticism was magnified when I tried looking for some books about Friendster in Amazon. The top 2 books that I found are Woman Loving Woman and Threesomes, Friendster has lost so much mindshare that it is even not featured in Amazon’s search engine . Not even one Friendster book is featured in the first 3 pages!

Friendster in Amazon

I hope Friendster’s 3 prong strategy on Microtransaction, Music and Social Gaming works. Or else, it will be a very expensive lesson for MOL.

All the best Friendster!! I agree with GreyReview, you need a fair dose of luck, lots of it!

Updated: In a different post, I mentioned that  Friendster is better off with MOL than on its own. Berjaya offer so much more value for Friendster to make money. I’m still skeptical, but I will be very happy if MOL can turn around Friendster. It will definitely improve Malaysia’s brand..

TweetCraft – Twitter client for World of Warcraft

TweetCraft

TweetCraft is an in-game Twitter client for World of Warcraft. TweetCraft is an open source Coding4Fun project and is available to download now.

TweetCraft Video

TweetCraft Overview

TweetCraft is an in-game Twitter client for World of Warcraft. TweetCraft has two major components:

  • Windows client – A Windows client utility that sends/receives messages from Twitter & TwitPic
  • Warcraft Addon – A Warcraft AddOn that sends/receives messages from Twitter

Key Features

  • Send/receive Tweets in-game
  • Upload in-game screenshots using TwitPic
  • AutoTweet Warcraft achievements
  • Auto-Tweet when you log in, enter an instance or change zones
  • TweetCraft is also extensible so that AddOn authors can build custom AutoTweet messages

More Information

Check it out!

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The new look of Facebook

TechCrunch just showcase Facebook’s new look that will go live next week. Check it out here. Haven’t really gave much thoughts on whether i will like it. But I’m sure i will be hearing some feedbacks from the hardcore Facebook users.

But one interesting change that i find useful would be the friends limit. Facebook has just remove the maximum 5000 friends limit. (Not that i have 5000 friends in my account).

You can also check out for more information directly from Facebook

Facebook New Look

 

More screen shots here