Chris Leong

Disoriented views from the rosy lens of an optimistic realist.

Month: October, 2008

What is Marketing?

An old forwarded email that uses a very funny way of describing marketing. What is digital Marketing?

I guess it will be something like this. I wish they use this kind of simple examples when i’m doing my marketing class. 🙂

 

You’re at a party and see a gorgeous girl.

You walk up to her and exchange Facebook IDs.

The next day you post on her wall and says, ‘Hi, I’m very rich, Marry Me.

That’s call Digital Marketing.

 

You see a gorgeous girl at a party.

You go up to her and say, ‘I am very rich. Marry me!’

That’s Direct Marketing.

 

You’re at a party with a

bunch of friends and see a gorgeous girl.

One of your friends goes up to her Read the rest of this entry »

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US Elections – If the world could vote?

Just saw this interesting website that tries to get the world’s opinion about the US election. If the election is decided by us, Obama will sweep McCain. Check out the result in Iftheworldcouldvote.com. Up to date 600,000 people have voted.

It will be interesting to see whether Obama can really win….

Microsoft Office On The Web

Microsoft just announced that the next version of Microsoft Office will be available as browser-based tools . The online apps will include Word, Excel, PowerPoint, and OneNote and will run on your browser.

From what i read, the office web applications are a lightweight versions of the desktop version. It will be shipped as Office 14 (Next Version of MS Office). Now that’s the power of Web 2.0, a few years from now i can use my keep my files online and access it through my mobile phone.

Get more information about it in the Channel 10 Blog and checkout the screencast on Channel 9

Impression does counts!!

A couple of weeks back, Microsoft announced an USD300 million advertising campaign to change its brand perception. This got me thinking, can you ever change people’s perception? Does it matter that a company would be willing to spend USD 300 million to change perceptions?

Being a person who likes to poke into things, I went search about it do see whether:

1.       Does having a good perception give some leeway when companies fumble?

2.       Can you ever change the perception others have on you? Even with Microsoft’s cash coffer?

I found some interesting facts. Apple with its excellent reputation of delivering products that consumer wants also fumbles with some recent launches. Its MobileMe, IPhone 3G and its AppleTv was not exactly a smooth launch. But consumer’s perception towards it was still positive and they received nowhere near the hostility of Windows Vista. In true perspective, Windows Vista has a bigger consumer footprint and its performance will have a bigger impact towards consumer. Therefore, it is no surprise that consumer perception towards it is negative.

I for one, have a Windows Vista installed in my laptop. After SP1, I must admit that it works really well for me apart for some minor hiccups. But imagine, an aunt of mine who does not even own a computer share her piece of mind to me about the negativity of Windows Vista. Perception really counts! It can create a delusional reality where people can form an opinion about something without even looking at the facts.

So Microsoft really needs to spend the money to change its image. But would they succeed? One good example of a brand perception turnaround was Volkswagen’s Skoda brand. Skoda is a car brand with Easter Europe heritage that have a very bad reputation in producing poor quality cars with bad design. Apart from improving its quality, Volkswagen also embark on a marketing campaign to reposition its brand. Skoda came out with ads that make fun of itself and highlight the positive aspect of its product. Now, Skoda is one of the fastest growing brands in Europe.

I guess Microsoft is in the right direction with its ads. I must admit that I don’t really understand the message that it’s trying to delivered in the first 2 ads staring Bill Gates and Jerry Seinfeld. But I enjoyed the latest “I’m a PC” campaign which I find it refreshing and highlight the contribution and positive aspect of Windows. Which in my opinion, credit should be given when credit is due. Windows does contribute in connecting the people around the world.

Anyhow changing perception is a long and hard process and this will be just the beginning of Microsoft marketing campaign. Meanwhile I learn 2 lessons from my research. First, I should not be blinded by hearsay and unfound perceptions but should research into the features. Second, I better invest RM300 in some wardrobe makeover. This perception thing is really dangerous, and I don’t have the money to change the perception of others.

 

OutLook 2007 Tips – Recovered Deleted Email

Accidentally deleted some emails? Here’s how to recover them:

 

1.       Navigate to the folder that you have accidentally deleted the email (ie. Inbox/Sent Item/Deleted Item)

2.       Go To Tools -> Recover Deleted Item

3.       Select the email that you want to recover and select Recover Selected Item.

 

Recover Deleted Files in Outlook 2007

Recover Deleted Files in Outlook 2007

New World Map (The Facebook View)

Just browse through a friend’s blog (Ali Tehrani) and found an interesting post about the social bookmarking landscape. So would like to share this out.

Looks like a map pick up from the book of Romance of the 3 Kingdom. Used to love that game. But i guess the folks in Facebook will be viewing this and say. “Let’s make conquering Asia our next years plan”. Really different way of looking at things

Social Network WorldMap

Social Network WorldMap

MSP Bootcamp & Innovation day Slides

I’ve just recently did an event for Microsoft Student Partner Program (KLCC) and Microsoft Innovation Day at Cyberjaya. Both events are fantastic, there were a lot of response and interest regarding Windows Presentation Foundation (WPF) & Silverlight.

As promised, here are the slides for both events.

Here are some links that you could take a look at

  1. Get Started with WPF
  2. When to adopt WPF
  3. Some good FAQs about interoperability  between WinForm and WPF apps

MS Word 2007 Tips – Automatically saving files as an older version

I don’t know about you guys. But sometimes i find it very troublesome when i need to send files to someone with an older version of office. I need to frequently remind myself to save it in an older version.

But recently i found 2 ways to overcome this.

Tip #1

  1. Click the Microsoft Office Button , and then click Word Options.
  2. Click Save.
  3. Under Save documents, next to Save files in this format, select Word 2003-97 Document (*.doc).

Tip #2

Ask your friend to install Microsoft Office Compatibility Pack. Then Office 2003 version will be compatible with Office 2007 files.

Hope this helps. Cheers